A little about Margaret Kelly

Principal, Artful Work

Margaret enjoyed a successful career as a senior Account Manager in advertising, in Sydney, London and Johannesburg. Returning to Australia in 1983, she pioneered the relocation industry, founding International Corporate Relocations Pty Ltd. The business assists executives and their families settle into their new city and manage and reduce the cost and potential relocation failure to companies.

Combining a business career
and the Arts

International Corporate Relocations was voted one of the three premier relocation companies in the world and in 1999, won finalist status in Australia’s most prestigious and competitive, Telstra Small Business Award.

In 2001, Toll Holdings, one of Australia’s top 100ASX companies acquired International Corporate Relocations.

Paralleling her business career, Margaret studied art for 10 years and is now a practicing and exhibiting artist and a Master of Art (COFA), University of New South Wales.

In 2003, she founded her new business, Artful Work, combining her love of creativity and imagination with her love of business and the building of brand identity and competitive advantage.

Services offered include:

• Consulting on the development of brand identity, marketing strategy and implementation
• Facilitating creative programs for employees to inspire imagination, innovative thinking and thus develop competitive advantage
• Producing a gallery of work for exhibitions and commissions.

Qualifications:

• Master of Arts, College of Fine Arts, University of New South Wales
• Bachelor of Art, Sydney University

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